I've been using a great lotion that has worked wonders for my dry skin this winter: Shikai Borage Therapy lotion.
This product is free of all the things I want to avoid in lotions: parabens, petroleum products and fragrances. What is does contain is borage seed oil, which I have learned is great for skin. Borage seed oil is the best plant source of GLA, an essential fatty acid that contributes to skin hydration. It has anti-inflammatory properties and works to moisturize and strengthen the skin barrier. It has been shown to be an effective topical therapy for, among other skin conditions, childhood eczema.
I found Shikai Borage Therapy lotion at the Whole Foods in East Liberty. You can get it for less at the website Vitacost. That site has free shipping on orders over $49 and discounts many of its items.